Data as Kinetic Art

Xandr | AT&T | New York

Project Highlight:

Inspired by Xandr’s namesake, Alexander Graham Bell, and his tetrahedral box kites, this ceiling sculpture at over 100 feet long, 300 individual computer-driven motors, and hundreds of LED lights, is the largest kinetic sculpture in New York City.

Challenge:

Inspired by AT&T’s rich legacy and the culture of a modern, tech-driven startup, Xandr asked Gensler to create a monumental brand moment that would welcome and awe their visitors and clients.

Design Approach:

“Tetra” is an interactive installation that greets workers and visitors in the lobby. It is a physical manifestation of Xandr’s brand and mission, brought to life in a 21st Century Workshop—a place for today’s inventors, makers and coders to experiment, create, and build the digital tools and machines of the future.

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Praise

  • Winner, ADC Awards, Spatial Design, 2020

  • Winner, Coolest Retrofit, Crain’s Coolest Offices, 2020