Modern Exhibit Display

Traxys | New York

Project Highlight:

We had to purchase all the minerals online at Etsy because, while Traxys’ may be in the business of sourcing minerals, a rock that fits in the palm of your hand was too complicated and expensive to source from the mines.

Challenge:

Traxys wanted to communicate the connection between its mining and metals trading activities and their impact on the world, while simultaneously educating potential clients and partners about the importance of mining and minerals.

Design Approach:

A mixed-media entry experience combines a transparent LCD screen with niches housing physical specimens of different minerals, highlighting periodic table details while the adjacent screens tell stories about “A world without…” that mineral.