Project Highlight:

Employ data driven insights to generate synthetic persona driven audience segments that deliver personalized emails to increase open rate, conversion, and reduce unsubscribe rates.

Challenge:

The client had multiple loyalty program acquisition tactics in place but new subscribers were receiving generic messaging, leading to a high opt-out rate at the very first point of contact.

Design Approach:

Created a system that could personalize emails at scale by integrating first-party CRM data with third-party data to build a deeper understanding of each new subscriber through persona analysis, preferences, and behaviors.

Utilized AI to analyze these personas, learn preferences, and generate tailored welcome emails.

Integrated Email.Flow directly into the client’s CRM, enabling the delivery of fully coded, personalized email modules at scale with high precision.