Comcast | Studio Xfinity | Washington D.C.
Comcast | Studio Xfinity | Experiential Retail
Project Highlight
A comprehensive back-end CMS system tied all digital touchpoints together to provide real-time content management and synchronization with minimal operational effort.
Challenge
Comcast needed to change its perception as a modern-day cable provider and address negative feedback regarding customer service.
Design Approach
Studio Xfinity is a warm, social, and inviting space to experience the brand and technology while connecting with the community, organized into three distinct spaces (the stage, the workshop, the lounge) connected by interactive technology and immersive touch points.
Studio Xfinity