Physical  Meets Digital

Cadillac | Cadillac House | New York

Project Highlight:

The robust content generating engine not only transformed the fashion runway for Men’s Fashion week, but was rolled out to Cadillac Shanghai in 2019 and is coming to a Flagship showroom in 2022.

Challenge:

In 2016 Cadillac embarked on a multiyear journey to revitalize its brand image, seeking to evolve its story and appeal to a new generation of customers around the world.

Design Approach:

This multifunctional space included a coffee shop, art gallery, and high fashion pop-up retail. Immersive and flexible, the new brand platform easily transformed for events, shows, and partner collaborations with 72 dynamic digital displays.

Praise